North East London Cancer Alliance shortlisted for two HSJ Awards
We are pleased to report that the North East London Cancer Alliance has been shortlisted for two Health Service Journal (HSJ) Awards. This was formally announced on Monday 14 August by the HSJ.
One is for the Mile End Early Diagnosis Centre, which has been shortlisted for the Modernising Diagnostics Award. The other is for our awareness campaign - Cancer, It's Not A Game - for NHS Communications Initiative of the Year.
The winners will be announced at the HSJ Awards ceremony on 16 November at Evolution London.
Femi Odewale, Managing Director of the North East London Cancer Alliance, says: “I am delighted that two of our projects have been recognised for their achievements by such prestigious and recognised health-industry awards. These two projects are having such a positive impact on reducing inequalities for our local residents and are helping to save lives.
“I would personally like to thank everyone who has played a part in delivering these, as well as our many other cancer projects which are helping to spot cancer sooner and improve the health and wellbeing of people in north east London.”
The Mile End Early Diagnosis Centre
Designed by patients for patients, the Mile End Early Diagnosis Centre is an innovative collaboration between three acute providers (Barts Health; Barking Havering and Redbridge University Trust; and Homerton University Hospitals), which is delivering over 16,500 vital cancer tests a year for residents in north east London.
The first of its kind in the country, the centre is set away from any urgent hospital activities and has its own dedicated entrance and reception area. It provides a warm welcome in a relaxing setting to provide residents with access to vital health tests, which are helping to spot cancer sooner and to save lives.
We have recently added a new MRI suite, which is providing an extra 4,500 scans a year for all residents across north east London.
Cancer, It’s Not a Game
Cancer, It’s Not a Game is an awareness campaign, in partnership with brand and marketing agency Mobas, which uses sport to engage with men in the more deprived areas of north east London. The campaign aims to increase participation in bowel cancer screening and raise awareness of signs and symptoms of cancers commonly affecting men in north east London for which referrals and screening uptake were lower than expected: bowel, stomach, lung and prostate.
It also aims to address some of the inequalities linked to gender, ethnicity and socio-economic deprivation in participation in cancer screening services, early presentation to GPs with concerning symptoms, and health outcomes.
The campaign resulted in saving someone’s life from prostate cancer. Watch the full story on our YouTube channel: https://youtu.be/V1NxwkIeqNM
Read more about Cancer, It’s Not A Game, on our webpage.