Episode 19: Talking about the C word

Cancer is a word that still carries fear, stigma, and discomfort for many people. Despite major advances in cancer diagnosis, treatment, and care, “the C word” remains one of the hardest topics to talk about openly. In this thought-provoking podcast episode, host Steve Bland is joined by Paul Thomas, Communications and Engagement Manager at the North East London Cancer Alliance, to explore why breaking the silence around cancer is more important than ever—and how open conversations can genuinely save lives.

This episode focuses on the powerful role of communication in cancer prevention, early diagnosis, and patient support. Steve and Paul discuss how fear, stigma, and misunderstanding continue to influence the way people respond to cancer symptoms, screening invitations, and even conversations with loved ones. Too often, silence leads to delayed GP visits, missed screening opportunities, and people feeling isolated at the moment they most need support.

Throughout the discussion, Paul shares insights from his work in cancer communications, highlighting what works—and what doesn’t—when it comes to engaging communities. From encouraging people to see their GP earlier, to increasing screening uptake, the episode explores how clear, compassionate communication can help people take action sooner and feel less alone. Creating safe spaces for honest conversations is a recurring theme, with a strong emphasis on meeting people where they are and using language that feels human, not frightening.

The episode also looks at how healthcare professionals, communicators, charities, and individuals all have a role to play in changing the narrative around cancer. Whether it’s talking openly with friends and family, sharing trusted information, or challenging stigma when we see it, small conversations can lead to life-changing outcomes.

Whether you have been personally affected by cancer, support someone who has, or work in healthcare or communications, this episode offers valuable insights. It sheds light on the realities people face, the barriers that still exist, and the practical steps we can all take to help people access the right support at the right time.

Download and listen to the episode now:

Spotify: https://bit.ly/4msfefu

Apple: https://bit.ly/3SMJ7JT

Amazon: https://bit.ly/4k8vTDu

YouTube: https://bit.ly/45n9UE5

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