About the You Need to Know campaign
‘You Need to Know’ is a campaign created by North East London Cancer Alliance in partnership with The Eve Appeal, a leading UK charity dedicated to raising awareness and funding research for gynaecological cancers, which are womb, ovarian, cervical, vulval and vaginal cancers.
The campaign aims to educate women in North East London about gynaecological cancers and their symptoms, encouraging them to recognise the signs and get diagnosed sooner, when their outcomes are more likely to be better.
The campaign first launched in January 2023 to raise awareness about womb cancer and has extended to include ovarian cancer. The campaign focuses on reaching communities with higher rates of ovarian cancer or at risk of poorer outcomes.
Visit the campaign pages:
About the ‘You Need to Know’ campaign
Target communities
Womb Cancer: The first phase of the campaign aimed to raise awareness of womb cancer among women from Black African, Black Caribbean, and South Asian communities in North East London, who were more likely to receive a late-stage diagnosis of womb cancer.
Ovarian Cancer: The second phase of the campaign is focused on increasing awareness of ovarian cancer symptoms. Since ovarian cancer is more common in White women, this phase of the campaign aims to primarily reach women from these communities in North East London.
Valuable insight from local residents
To make sure the campaign speaks to women from our target communities, we held a focus group for each phase of the campaign.
Each group had nine local residents who shared their experiences and ideas to shape the ‘You Need to Know’ campaign. Their valuable feedback guided the campaign’s message, design as well as the best ways to reach the target audiences.
Photoshoot
Three women from each focus group kindly volunteered to participate in a video and photoshoot to help create the campaign's visual content. We would like to thank each of the women involved for their valuable contribution.
Art
Each phase of the campaign showcases artwork created by three local artists with personal connections to the communities the campaign seeks to engage.
These unique pieces were thoughtfully developed to complement the campaign photos and celebrate themes of womanhood and empowerment.
To learn more about the artists and their work, visit their pages linked below:
Womb cancer
Jaffrin Khan - https://www.instagram.com/jaffrinstudio/
Antonietta Torsiello - https://www.torsiellolondon.com/
Lola Betiku - https://www.labetmakesart.co.uk/about
Ovarian cancer
Harriet Gillett - https://harrietgillett.co.uk/work
Secil Erel - https://secilartstudio.com/
Anna Kostritskaya - https://www.instagram.com/kostritskaya.a
For more information
To find out more about all gynae cancers - womb, ovarian, cervical, vulval and vagina - visit The Eve Appeal.
