You need to know that You Need to Know is an award winner!

A life-saving womb cancer awareness campaign by North East London Cancer Alliance, in partnership with leading gynae charity Eve Appeal and communications agency AKT Health, has been awarded a Bronze award at the PM Society awards on 15 March 2024 in the Diversity & Inclusion in Creative Communications category.

The PM Society is a not-for-profit organisation that believes excellent healthcare communications leads to better outcomes for patients and its awards celebrate the best creative and digital communications within the pharmaceutical and healthcare industry.

A bronze award is a great result, especially given the campaign was up against seven other entries and big scale campaigns featuring Nurofen and the Autistic Society. You can see the full results on the PM Society Awards webpage.

The campaign – called ‘You Need to Know’ - aims to increase awareness of womb cancer – and the main symptom being bleeding after the menopause - amongst Black African, Black Caribbean and South Asian women in north east London.

Local volunteers were involved right from the very start of the campaign, helping to understand key barriers and challenges from within the community and then working with North East London Cancer Alliance and partners on the campaign messaging and visuals. As well as helping to design it, the volunteers even appeared in the campaign on posters, adverts and in the campaign video. You can watch the video here: https://youtu.be/qSAIoJX93Nk?si=hKefjcCKe9TDrqZN

North East London Cancer Alliance and Eve Appeal have also been delivering interactive awareness sessions to community groups, speaking to over 300 women and people with a womb about the key messages of the campaign.

Caroline Cook, Early Diagnosis Programme Lead for North East London Cancer Alliance says “This award is for all the local volunteers who took part in the campaign, and they thoroughly deserve the recognition. They were fantastic throughout and their work, passion and creativity have really made the impact we were hoping for.

“This shows what happens when you involve the community from the start and is the standard we want to set for all of our community engagement. We hope that as a result, more people will know that bleeding after the menopause is not normal and that anyone experiencing this should contact their GP right away.”

More information

To find out more about the campaign, visit the You Need to Know webpage.

Watch the campaign video message and also hear from a local nurse about womb cancer.

For more information about gynae cancers, including womb cancer, visit The Eve Appeal website.

Read more about cancer screening programmes.